The benefits of migrating from Wordpress to Squarespace
It's difficult to know which web builder is perfect for your business if you're unfamiliar with the world of web builders.
Now, switching from Wordpress to Squarespace isn't always the best option, which is why I'm here to lay out the advantages of using Squarespace so you can decide if it's the right step for you.
1 - Very easy to maintain and make your own edits/additions down the line…
Squarespace wins hands down for ease of content management. The front end, which you'd use to manage your website's content, such as changing blog posts, adding new pages, modifying information on each page, and even adding products to a store, is quick and easy to learn from your Squarespace web developer.
Wordpress, on the other hand, is difficult to change right away. You'll have to go through a steep learning curve and will most likely need to refer back to YouTube tutorials or custom lesson films created by your web developer.
2 - Security
CLIENT PROCESSES, DASHBOARD & ORGANISATION - £4.82 /PCM
Wordpress allows you to utilise a variety of plugins to create certain features on your website (for example, a carousel with arrows and photographs)—while this may appear to be a positive on Wordpress's part, many of these plugins have security vulnerabilities and require regular updates. This, in turn, can slow down your website's overall loading speed, which is a big no-no in terms of search engine rankings.
Whereas, with Squarespace, many, if not all, of the required capabilities are already built into the web builder, eliminating the need for third-party software such as outdated plugins that cause errors. It's also closed and secure. That is, they exclusively use in-house developers, who have access to the scripts and can run upgrades. In terms of security, Squarespace outperforms Wordpress.
"Bandwidth is a fancy name for how many requests, connections, or data transfers your website can make from the server on which it is housed.” When a user clicks on a new page, for example, a request is sent to your website's server asking for the page's information to be shown. As you may expect, the use of your bandwidth increases as your websites become busier.
Why am I telling you this? Because free WordPress plans have a storage restriction, you should assess how much bandwidth you'll need for your website before signing up for a subscription. Squarespace, on the other hand, provides unlimited bandwidth on all tiers, so you'll never have to worry!
3 - Analytics
Throughout my career, I've utilised a variety of site builders... Showit, WordPress, Squarespace, and Shopify are all options. And none of them compare to Squarespace's ease of use and comprehensive website statistics for all of your websites.
You don't need to be an SEO expert to work with the data (unlike Google Analytics!) - you can get a quick and clear picture of how many people are visiting your website, where they're coming from, what pages they're visiting, how long they're staying, what buttons they're pressing... the list goes on, but you get the idea.
4 - Easy to intergrate an online store
Keep in mind that commerce skills are the subject of a separate discussion, and there is a lot to compare... Shopify, for example.
However, for the purposes of this essay, Squarespace allows you to build a built-in store with a few clicks. Their transaction fees are minimal or non-existent (if you opt in for the commerce plan). And, unlike Wordpress, you can build a tiny store in a day without breaking the bank or spending hours watching internet tutorials to figure out how to get everything set up properly.
When would I need to stick with Wordpress?
The only time I've found Wordpress to be the greatest option is in this situation:
You are a prolific blogger. Your business is solely based on blogging, and your website features no other services but your blog. Advertisements are your main source of income. As a result, your blog posts must be keyword-rich, and Wordpress offers the 'Yoast Plugin,' which essentially assists you in generating the ideal keywords for each blog post you publish.
Overview of why I would migrate to Squarespace?
Your website includes numerous features, such as:
1. To display a portfolio.
2 - Provide a service.
3 - Create a gallery.
4 - Maintain a journal or blog.
5 - Consider selling some of your items.
You'll need to maintain and update your website in the future. You don't want to incur future costs by hiring a developer to make minor modifications.
You're concerned about your website's overall security.
To keep track of your website visitors, you need a straightforward view.
You want it to have a nice and contemporary design.
You want a developer to create a custom design for you.
Wordpress used to be the king of site builders, but the truth is that the industry has changed dramatically in the last decade, and it is no longer the only option, nor is it necessarily the best option for your business. It may seem scary to switch to a new web builder, but you could be saving yourself a lot of time and frustration in the long run.
I recommend laying out three major goals for your website, such as opening a small store, running a successful blog, or establishing brand authority through attractive and purposeful design. Once you have a good knowledge of your website's requirements, you can decide whether to proceed.
If you're still not sure what to do, drop me a note with your three major goals and I'll gladly provide you an expert advice on the best course of action. I'll take into account all of the web designers I'm familiar with and offer straightforward advice.
I hope you now feel a little more informed and have a better idea of what your next steps should be!
